Our story
I Built TradeGOAT as Much for My Wife as I Did for Me
People assume a trade business is the truck, the tools, and the guy in the field. That's the half everybody sees. The half nobody sees is the office, and in my house, the office is my wife, Robin.
I've spent twenty years in elevators. I know the field cold. But a service company doesn't run on field work alone. It runs on proposals and pricing and invoices and chasing payments and figuring out, at the end of a job, whether you actually made any money. And for years, all of that landed on Robin, at night, after everyone else was asleep.
Here's what her day looks like. She's a mom. She works a full-time job. She runs her own online clothing boutique on the side. And then, after all of that, she sits down at the kitchen table and does the books for the elevator company, the spreadsheets, the invoices, the reconciling, and the paperwork that never quite ends. I'd watch her lose a Saturday, or the back half of a weeknight, to work that had nothing to do with turning a wrench and everything to do with whether we stayed in business.
That's the part of this that got to me. The field work is hard, but it's the work I signed up for. The office work was quietly crushing the person I love, and she never once complained about it.
So I went looking for software that would take it off her plate. And what I found is that almost none of it is built for her. It's built for the field guy, or it's built by people who've never run a trade business at 11pm with tired eyes and an online store still waiting on new inventory to upload. It makes you rebuild your whole company inside it before it gives you anything back. That's not help. That's another job.
So I built the tool I wished existed, for both of us. It puts the field half and the office half in one place. It runs on the documents we already used, so nobody had to start over. It prices a job honestly, turns our own proposal into something you can send in minutes, tracks the money as it comes and goes, and tells us, while a job is still running, whether it's actually making money. The things that used to eat Robin's nights, it just does.
That's who we are. We are a field guy who's been at it twenty years, and the person who kept the office running after the kids went to bed. And that's exactly who we built TradeGOAT for, the people doing the hard, invisible half of the trade business, who deserve their nights back.
If that sounds like your house, come see it.
TradeGOAT runs the field and the office in one tool, on the documents you already use — so the paperwork stops eating your nights.
Start free — 90 days of Pro →We hand you the top tier for ninety days because that is long enough to finish a job and find out what it made. Every feature, up to 25 users, and we load your documents with you. The first 25 companies in keep half price for as long as they stay. A company name and an email is the entire signup — no credit card. Or drive the demo first — no signup.