Flat per company · not per head inside your tier

Simple, honest pricing.
Every tier gets the full tool.

Three flat monthly prices. No per-user math, no feature hostages, no contracts. Add a tech, add your spouse, add the office — your price doesn't move inside your tier.

Start with 90 days of Pro, on us — and the first 25 companies keep half price for as long as they stay. Every feature, up to 25 users, and we load your documents with you. A company name and an email is the whole signup — no credit card, because we'd rather earn the sale than trap it. When the ninety days are up you pick a tier or you walk, and nobody ever sees a charge that wasn't agreed in writing first.

Starter

$149 /mo
~$119/mo if you pay the year up front
Solo operators and two-person shops moving off spreadsheets and Word.
  • Every feature and every report — dispatch is the one Pro-only piece
  • Up to 2 users
  • Month-to-month · cancel anytime
Where most shops live

Growth

$249 /mo
~$199/mo if you pay the year up front
The 3–10 person shop — office plus crew, everyone in one account.
  • Every feature and every report — dispatch is the one Pro-only piece
  • Up to 10 users — grow your crew without growing your bill
  • Month-to-month · cancel anytime

Pro

$599 /mo
~$479/mo if you pay the year up front
The shop that routes crews from an office all day — not a headcount, a way of working.
  • Every feature and every report, dispatch included
  • Up to 25 users
  • Dispatch — assign from the office, techs acknowledge on their phones, and an emergency escalates until a human owns it. Everywhere else this is a second subscription billed per person on top of your field software. Here it is in the price.
  • One secretary seat included — the owner's. One, not one per person. She reads and drafts your email, files your documents, and runs your dispatch board — and nothing reaches a customer without your tap. Anyone else who wants their own is $149/mo, on any tier. She is priced per person because she lives inside one real mailbox and mirrors one real person — she can do everything in the tool that person can, and nothing they cannot.
  • White-glove onboarding — we set your company up with you
  • Priority support
  • Landing first in Pro (in the build)
  • Weather-aware scheduling
  • Advanced win/loss analytics — the tool that learns your pricing

Tiers are about scale — never hostages.

Everything TradeGOAT does today is in every tier: bring-your-own proposal ingestion, the honest margin-first calculator, signed-on-glass field tickets, maintenance clocks and the missed-visit watch, QuickBooks connection, all four reports and Company Insights. One thing is Pro-only and we will name it plainly: dispatch. It is built for shops big enough to be routing crews from an office all day, and when you get there, your secretary can run that board for you. We will never move a feature you already have down behind a gate. Higher tiers add scale and new capabilities on top — they never take from below.

The founding ladder

The companies who come in early get the best deal we will ever offer. It never expires.

190 days of Pro, free

Every feature, up to 25 users, white-glove: we load your documents, your customers, your equipment with you. Your real business on the real tool, from day one.

2First 25 companies: half price, forever

$75 / $125 / $299 a month by tier — for as long as you stay. Founding badge, a real voice in the roadmap, and our permanent gratitude. The rate lives as long as your subscription does; cancel and return later, and standard pricing applies. The founding rate covers your tier. Add-on secretary seats are the standard $149 — she is her own cost, and we would rather say that now than surprise you with it later.

3You always know what moves your price

Inside your tier, add people at no extra cost — you pay for the company, not per head. Two things move it, and only these two: outgrowing your tier's user count, and adding your secretary, who is priced per person because she works inside one person's inbox and can do everything in the tool that person can. Nothing else, ever.

How billing works — the no-surprises rules

Written before we ever take a payment, so you can hold us to it.

Month-to-month, cancel anytime

No contracts, no cancellation calls to a "retention specialist," no fees for leaving.

Your pilot never auto-converts

When your pilot ends, we talk. You pick a tier, we agree in writing, and only then does billing start. The tool keeps working while we talk. Nobody is ever surprised by a charge.

Your data is yours

Export everything, anytime. If you cancel, your account stays restorable for 90 days — then it's permanently deleted. Sooner, if you ask.

Questions owners actually ask

Is this really not per seat?

For the tool itself, yes. Per-seat pricing punishes you for growing and makes you share logins to save money — the thing everybody hates about the big-name tools. TradeGOAT is flat per company within your tier's user count. Hiring your fourth tech costs you nothing. The one exception is the secretary, and we will not bury it: she is priced per person, because she works inside one real mailbox. Adding a technician or another office seat is never an add-on. Adding a second secretary is.

How many secretaries do I get?

Pro includes one — the owner's. Not one for every person in the tool. Each additional secretary is $149/mo and can be given to anyone: your office manager, your service coordinator, whoever actually needs one working alongside them.

The reason is simple. She is not a chat box everyone shares. She lives inside one person's mailbox and works with exactly that person's reach — your office manager's secretary sees what your office manager sees, and never a dollar a viewer could not see. One of her per person is the only way that works honestly.

What counts as a "user"?

A login. Owner, office, field tech — each person gets their own login with the right view for their role (techs see their work, not your money). Sharing logins is what we're trying to save you from.

What happens when my crew grows past my tier?

You move up one tier and everything comes with you — nothing to migrate, nothing re-set-up. Growth covers up to 10 people; Pro covers up to 25. Past 25 we talk — a shop that size is a different support relationship, and it deserves a real conversation instead of a checkout page.

When do payments actually start?

After your free 90 days of Pro, and you'll know well in advance. You pick a tier, we agree in writing, and only then does billing start — the tool keeps working while we talk. This page is the promise we'll be held to.

What about the AI agents I've heard about?

Add-on specialists (the first, a code-and-licensing reference agent, is already live for pilot companies) will price separately as an optional layer. Nothing about agents changes the core tiers above.

Drive it first. Decide later.

The live demo is open — no login, no email, nothing to cancel. Then get in line.

The path · step 3 of 4 — See it → Drive it → Price it → Request access Next: Start free →